Understanding the market size is essential for strategic planning. BNDR.ai utilizes the TAM, SAM, and SOM framework to quantify its market opportunity.
Total Addressable Market (TAM): The entire crypto project discovery market, representing the potential revenue if BNDR.ai achieves full market penetration.
Serviceable Available Market (SAM): The segment of the TAM that BNDR.ai targets, focusing on users seeking secure and efficient discovery tools.
Serviceable Obtainable Market (SOM): The portion of the SAM that BNDR.ai can realistically capture, given the current competition and market conditions.