# 🌐 TAM, SAM & SOM

Understanding the market size is essential for strategic planning. BNDR.ai utilizes the TAM, SAM, and SOM framework to quantify its market opportunity.

<figure><img src="/files/f6Q2F9b9oeQtgL9vxCvs" alt=""><figcaption></figcaption></figure>

* **Total Addressable Market (TAM)**: The entire crypto project discovery market, representing the potential revenue if BNDR.ai achieves full market penetration.
* **Serviceable Available Market (SAM)**: The segment of the TAM that BNDR.ai targets, focusing on users seeking secure and efficient discovery tools.
* **Serviceable Obtainable Market (SOM)**: The portion of the SAM that BNDR.ai can realistically capture, given the current competition and market conditions.


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