# 🌐 TAM, SAM & SOM

Understanding the market size is essential for strategic planning. BNDR.ai utilizes the TAM, SAM, and SOM framework to quantify its market opportunity.

<figure><img src="https://1043876386-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtLRBOVJiTfjMeuHrgayO%2Fuploads%2Fee4xN6cDbsW6phyPAfuH%2Ftam%20sam%20som.jpg?alt=media&#x26;token=9b4cf1bb-fc45-4e87-b340-847f792e3172" alt=""><figcaption></figcaption></figure>

* **Total Addressable Market (TAM)**: The entire crypto project discovery market, representing the potential revenue if BNDR.ai achieves full market penetration.
* **Serviceable Available Market (SAM)**: The segment of the TAM that BNDR.ai targets, focusing on users seeking secure and efficient discovery tools.
* **Serviceable Obtainable Market (SOM)**: The portion of the SAM that BNDR.ai can realistically capture, given the current competition and market conditions.