> For the complete documentation index, see [llms.txt](https://bndr-ai.gitbook.io/bndr.ai-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://bndr-ai.gitbook.io/bndr.ai-whitepaper/about-the-market/market-dynamics/tam-sam-and-som.md).

# 🌐 TAM, SAM & SOM

Understanding the market size is essential for strategic planning. BNDR.ai utilizes the TAM, SAM, and SOM framework to quantify its market opportunity.

<figure><img src="/files/f6Q2F9b9oeQtgL9vxCvs" alt=""><figcaption></figcaption></figure>

* **Total Addressable Market (TAM)**: The entire crypto project discovery market, representing the potential revenue if BNDR.ai achieves full market penetration.
* **Serviceable Available Market (SAM)**: The segment of the TAM that BNDR.ai targets, focusing on users seeking secure and efficient discovery tools.
* **Serviceable Obtainable Market (SOM)**: The portion of the SAM that BNDR.ai can realistically capture, given the current competition and market conditions.